With its complete range of CTI platform solutions, call recording hardware and Asterisk-enabling components for IP-PBXs, Synway provides CTI application and Telco solution providers with new growth opportunities in tough economic environment. 

With two-decades of expertise in CTI applications and telephony board design, Synway provides a variety of open-architectured, cost-effective hardware solutions in use for traditional & new-generation CTI voice communications. Serving thousands of voice solutions and middleware developers now, Synway's portfolios have been applied into a broad range of voice applications and services, including media gateway, voice portal, SS7 signaling, call center, IVR, voicemail, fax, conferencing and more. 

At Cebit 2009, Synway's engineers, with one of its distributor based in UK, showcased its broad range of product lines as well as its latest Asterisk-based telephony hardware for high-traffic participants. Designed to support Asterisk, Trixbox, FreeSwitch, Elastix and other mainstream open sources applications, Synway's analog/digital telephony boards enable software developers and IP-PBX vendors to deliver high-scalability, robust, cost effective IP-PBXs or other open-source solutions which comparable hardware does not support. Specifically designed for Telco-grade applications, these Asterisk-enabling platforms leverage Synway's patent-pending echo-cancellation technology (has been field-proven in a variety of complex environments worldwide), and can scale up to simultaneous 480-channel call processing per system. Moreover, it costs only 50 percent of some competitive products, which not only relieves application developers from cost pressure, but also brings about more reasonable margin for distributors and resellers. Since being released (first-generation) in 2003, Synway-branded Asterisk-enabling telephony boards have been used in most open-sources solutions in over 30 regions and countries, including IP-PBXs, call center, IVR, voice mail and media gateway. Synway's engineers also are well trained to provide prompt technical support and services, including installation, configuration and development and customization for users worldwide. Synway's hardware for Asterisk and other open source applications is immediately available via its global sales channels now. 

Synway, together with software developers & operators from worldwide, explored the technical trends in ever-changing environments at Cebit 2009. Passionate about potential market demands, Synway will continue its all-in-one strategy in NDP (New Product Development) to integrate all of media processing resources (Video/Voice/Data) and signaling technologies (SIP/SS7/ISDN/CAS) into product design, in order to adopt to the complex network environments.(3G/IP/TDM) worldwide. To help software developers accelerate develop and design feature-rich applications more efficiently, Synway continually will work with new technical partners to construct more user-friendly interfaces. As what Synway's CTO Mr. Lin said: "our offerings could be adjusted or acclimated to most application environments, width and depth of our portfolios are very complete, and no vendors can provide target segments with the special non-stop shop experience as Synway does in the convergence communications markets today".

We also strive to build up the ecosystem in order to penetrate into particular regional markets or segments by working with leading (middleware) solution providers and commercial partners. Via technical partnerships, Synway would like to share business opportunities with technical partners and satisfy Telco demands (such as value-added services, dialing/SMS/CRBT) more efficiently. At Cebit, we have reached agreements with Europe-based system integrators to expand our SS7 packets to application layers, such as INAP and MAP, in order to minimize development investment/cycle for Telco SMS and CRBT applications.

In commercial, our sales channel has set up across Europe Union, UK and other regions. Ed Williams, the business develop manager from BlueSphere Networks based in UK, always repeated his comments about Synway's offerings: "perfect product portfolios, with unparalleled price-performance ratio. All of us at BlueSphere would expect more buys of Synway's unique call recording cards and Asterisk-enabling platforms in 2009, since Synway's engineers always give us unique and customizable solutions, which help us win more contracts from larger-sized call center application providers. Although global economy is in a tough status, we still see amazing opportunities to grow, due to new financial regulations and policy implemented in some regions".